Attitude Overrated!

(more of an observation rather than a conclusion)
I have never heard this word as much as I did over last one and a half years. People know it, people talk (about) it and people show it. I believe to the core that it does matter but I feel at times it gets overrated. Its a word I have seen mostly being used for individual conveniences and advantages. People just do something abrupt, behave in a screwed(slang!!) up manner and then just put the label - attitude. One classic example that I had observed and I am sure many of many would have observed is at the work-place. People are expected to work without so called "materialistic" aspirations keeping the relationship so one sided and oh yes they put that too under the attitude bar. If I had been data-centric I would have stated 60 of every 100 display messages on GTalk(bow-down) directly, indirectly lead to the holy grail 'attitude'. I personally feel at times it is just so overrated or may be its just that I have taken things a little too seriously.